An Introduction To The Information Marketing Business

June 2nd, 2020 by admin No comments »

What is Information Marketing?

Information Marketing is the creation, promotion and the selling of information based products that is created once and sold many times.

Information Marketing is about identifying a responsive and hungry market or group of people who have high interest in a particular subject or topic with a strong demand for information; packaging an information product in a suitable format–with the purpose of educating these set of people–and devising ways and methods to sell and deliver the products.

Why Start an Information Marketing Business?

What’s in it for you if you start an information marketing business? And why should you choose this business over many other business models? There are astounding answers to these questions.

• The profit far exceeds work
In the Information Marketing business world, you do the work once and get paid many times because the marketing system that is set-up generates money for you on auto-pilot.

• Easy to learn and operate
Information Marketers do not need to have talent, expertise or any remarkable gift to begin (But having these skills makes work easier for you as it shorten the time needed to learn them). You also determine the amount of time you spend running the business.

• Establish your credibility faster
Your subscribers will always buy more from you if you provide them with quality products. They will be interested in buying other products from you (after buying the first time) once you establish your credibility–by providing quality products–on the topic you have chosen.

Benefits of Information Marketing

The benefits of running an information marketing business are numerous. If you are about giving up on the idea that this is not for you, consider the benefits inherent in this business such as:

• Flexibility
Everything that is needed to start an information marketing business can be learned in few months–or weeks if the resources are available–and you can begin to make money after six months.

• Low start-up cost
The cost of start-up is relatively low. You don’t have to be a millionaire before you can start an information marketing business neither do you have to be a petroleum tycoon. Since the inventory cost very little or cost next to nothing, you make more money selling more of your information products.

• Profit Potential is Huge
You can make hundreds of dollars doing this business alone. An example is the Information Marketing Organisation with a large database of credible info-marketers. The general rule of thumb is the more money you invest in the business, the more you make from it.

• You can work from Home
One of the interesting thing about this business is that it can be operated from you home as long as there is computer and internet connection. The freedom this brings gives you more time to spend with your family and loved ones.

What is Needed For Running an Information Marketing Business?

To run an Info-Marketing business, you must have in place necessary skills–or learn them–to operate it successfully. There are many skills you can learn when starting-out. I have outline some of the things you will need to start.

• Idea or expert knowledge
If you are knowledgeable or have expert skills in a particular topic or subject, chances are that other people are interested in that topic too. This opens an avenue for you to easily make money with your topic of interest. But if you do not have any experience or knowledge, don’t panic! What you need to do is identify the problems people are having. Make research on how to solve the problem and package the solution in suitable format and offer it to them.

• Video/audio program and/or Word processor
You need a word processor program like Microsoft Word (preferable) or notepad to type up your documents. You will also need a software to record your audio files or videos if you choose to offer video and audio equivalent of your products.

• Portable documents format converter
The best–and most popular–format for eBooks now is the portable documents format. It is the most widely used format for eBooks on internet. Many information marketers have used it successfully. You should follow suit. There are paid and free versions available on the internet. You can choose between the free or paid options depending on your budget.

• Ftp program
You need to make use of ftp program to upload your files and documents to the internet. You can download free ftp programs on the net. Try searching through Google and choose the one that you like. But if you want the paid one, you can get it from the internet too.

• Download page
This is where people will download your products after they have paid for it. It can be on a website you have created or a third-party website that offers you bandwidth and space to upload your files to.

How to Profit from Information Marketing

There are so many ways to make money from information marketing especially now that readers are reading increasingly more content on the internet and turning to cyberspace whenever they need information on anything at all.

That is why information marketing offers such an interesting business opportunity for writers an non-writers alike.

Ten Critical Questions You Must Ask When Searching For A Legitimate Network Marketing Business

March 23rd, 2020 by admin No comments »

So you’ve decided to start a home based business, but you are not sure if the network marketing company you want to join is right for you. Everything you have heard about them is “TOPS”. But you’re getting all of your information from the company’s independent associates and the up-line. Every time you get on a conference call, the information they provide sounds great. The presenter say everyone is making tons of money, going on trips all the time, driving expensive cars, and living in mansions. Who wouldn’t want to be part of all that success? They talk about the company, the product, and the opportunity. And then, it’s decision time. All of the excitement gets your adrenalin pumping and you’re ready to jump in. But you decide to be cautious, and do a little research on your own. After you arrive home, and its just you and the mirror, you have second thoughts. “Can I really do this business?”, you ask yourself. “What happens if I can’t get anyone to join?” “Is this one of the legitimate home based business opportunities? Or is this another MLM company that feeds off of people like me?” All of sudden, you are not confident as as you were on the opportunity call. Don’t feel bad because you’re not alone.

Tens of thousands of North Americans decide to start a home based business every year. And many of them opt for a network marketing opportunity. But the facts remain the same, whether it is a traditional business venture, or an MLM opportunity, most new home based businesses aren’t successful. Why? Its a combination of poor or no research, bad business planning, and unrealistic income expectations.

When a person enters the network marketing arena, it usually goes something like this. A friend invites them to an opportunity meeting or to listen in on a opportunity call. When they do so, They usually get caught up in all the hype, and before they can say “What am I getting myself into?”, they have brought into a business, and joined a company they really know nothing about. It happens all to frequently; from hotel conference rooms to private homes, to conference calls, thousands of people join business opportunities every week.

Most of these new business owners never get their business off the ground. And if they do, most never turn a profit. Why? The main reason is that most people aren’t ready to start their own business. They weren’t looking to start a new business in the first place; usually someone else convinced them to do so.

But there are some people who are ready, and are looking to get started with a business opportunity. And you may be one of them. If so, you probably already have the passion and the drive to make it happen.You probably have the investment money to get it started. And you probably have the money to sustain yourself and your family while you build your business. You are ready. You have researched a number of MLM and network marketing companies that peak your business interest. And now its time to put them to the test. Here are ten questions you must ask before going into business with a MLM or network marketing company:

1. Is the company solid? Financially, and Ethically.

A. How long have they been in business and what is their financial situation? There are hundreds, if not thousands of new business opportunities that have popped up in the last ten years. It is a good rule of thumb that if a business has been around for 5 years, they should be making a profit.

B. Are there a lot of complaints with the BBB, or your State Attorney General’s office? If a company has more than a few complaints, that should trigger a yellow (caution) flag.

2. Is there a real need in the marketplace for their service or products?

A. What percentage of people need the product or service? If your product or service is only needed by a small percentage of people, then you will have a difficult time marketing it.

B. What percentage of people want the product or service? If everyone wants it, or could use it, but very few know its available, then you might have a gold mine. Still, you will have to get the word out; and that’s where the company will be counting on you. There must be a balance between ‘needs’ and ‘wants’, or supply and demand, for a product to be successful in the marketplace.

3. Does their product or service support itself without offering the business opportunity?

A. In other words, is the product affordable or is it overpriced? Many companies offer inflated prices on their products or services, making it difficult to sell. Often times this leads the associates selling the business opportunity, instead of offering the products. Beware of companies that offer extremely low commissions when you make a sale on the product side, but give huge bonuses when you recruit someone into the business.

B. Is the product or service exclusive to network marketing or can you get it anywhere? If a potential customer can get your product just about anywhere, it will be that much harder for you to make a profit and you will need to be able to convince your potential customer that what you have is better than the rest.

4. Do they have a real internet presence?

A. Can your prospects purchase the product from you online? This is a must in 21st century network marketing. Building a client base will still require human interaction, but when your customer is ready f to make another purchase, this is the easiest, and safest, way to provide them with immediate access to your product(s).

B. Is the company new to the internet? Do they have a proven track record? This is important to your success when it comes time to make the sale, or recruit an associate. A good company will always have an IT department with web developers that keep the content current.

5. Can you recruit online?

A. Can you manage your down-line online? It is vital to your business to be able to track your sales to the penny. Many companies only provide BPV, or product volume, etc. But you want to have daily access to gauge your sales volume in dollars and cents. This also pertains to your down-line. You should have the potential to send broadcast messages and thing of this sort. It will be a very important for communication with your organization.

6. After the initial investment, how much money can you expect to invest before you see a check? One of the advantages in going into business with a MLM or network marketing company is supposed to be the low initial investment. Combined with the potential for quick income, these to items are essential in building a successful business. Its called ROI (Return on Investment). The faster you receive it, the greater potential you have of growing you business. The bottom line is if you don’t see yourself drawing a commission within 90 days of starting you business, then another caution flag should go up.

7. How fast and how often do they pay commissions?

A. Are checks distributed once a month, once a week, or once a day? Many years ago, MLM companies only cut checks at the end of the month. Today, that’s hardly acceptable. Today, money moves a lot quicker then it use to. And it has to in network marketing. Getting your commissions to you as quickly as possible is vital so that you will have money to sustain your business.

B. Are checks direct deposited? Point blank; this is a must.

8. Is there a real potential for override income?

A. If you are at least one level above your recruit, are you entitled to override income? Some companies expect you and your organization to produce a certain amount of volume, or meet certain monthly quotas, before you can receive override income from your downline. Generally, a good rule is to find a company that offers over-rides; if you recruit someone and they are at least one level below you, you should be entitled to overrides from them and their organization.

9. Is there potential for real residual income?

A. If your customer continues to buy the product or service, do you get monthly commissions? Residual income means you get paid, as long as the customer you introduced to the company, continues to purchase the service or products. This is a no-brainer and real way to build wealth in network marketing.

10. Is there real training?

A. When you join a MLM company, more than likely, they will encourage you to make your list by going after your warm market. Your warm market is your relatives, friends, neighbors, and co-workers. They will encourage you to have a home meeting, bring your guests to the weekly hotel meeting, or invite them on a conference call. That is all good for generating a quick return on your investment while you are learning the business. But what happens if and when the list drys up? What happens if the person who recruited you drops out of the business? Are your up-line folks accessible? Are there company sponsored training and events?

B. Is there training that teaches you how to really tap into 21st century internet marketing? Today the internet is the engine that drives network marketing. Billions of dollars are earned in network marketing utilizing the world wide web. When you decide on your business, make sure that your recruiter has a plan that will position you so that you will be noticed on-line. Make sure that it includes training that will teach you how to target your market and drive traffic to your website. This is the single most important lesson that you will have to learn to ensure you are successful with your new business.

So here you have it. The ten questions that must be asked to determine if the company your are interested in offers a legitimate home based business opportunity. You want a company that will assist you in laying the foundation for real success. If that company provides good, concrete answers to these questions, then it’s a good bet that going into business with them will be beneficial. Researching to find the right company and network marketing business to join could very well be the most rewarding time you will invest in your future.

Marketing, Promoting and Advertising Your Business

February 28th, 2020 by admin No comments »

One thing that goes without saying in today’s business world, is that regardless of the nature of your home based business, a website is an absolute MUST. Whether you have a product or service to sell, whether local or global, your business will go nowhere fast if you don’t have an online presence. If you need internet marketing help, you’ve landed on the right article. I’ll give you some home based business marketing ideas that will help you promote your business successfully.

The first step is choosing a domain name and getting it registered. You can build your own website (if you have the time) and host it yourself or you can have everything done by another company (if you have the money). Either way, you have many options and tools at your disposal that can align with your business plan and budget. Also note that you can still start your own home based business even if you don’t have a product or service to sell. There are thousands of individuals and companies that have products you can sell for them while earning a commission, called affiliate marketing.

Of the many business marketing strategies known to man, internet marketing is, hands down, the best strategy to use for promoting a home based business as it is the cheapest method and has the potential for reaching millions of people all over the globe. Driving traffic to your site through online resources is like killing two birds with one stone. You can tackle print advertising by writing articles and publishing them to directories and ezines and by submitting ads to the many available (and most of them free) classified ad sites. Online media advertising encompasses writing press releases and distributing them to press release sites. One of the biggest and most popular online advertising trends today is via social media advertising through sites such as Twitter, Facebook, and LinkedIn where you build relationships with your customers. Forums and communities are also great ways to build relationships which helps promote your home based business in the long run. Simply Google your market or industry with the word ‘forum’ or ‘community’ behind it and search for one or two that seem to be the best fit for you.

All of these methods of online advertising contribute to search engine optimization (SEO), which is to say improving your online visibility and escalating in the search engines like Google, Yahoo and Bing. Your goal is to claim the #1 spot in the organic search results (the results on the left, not the right side which are paid ads). This is where your traffic will come from. If you are 800 in the list of search results, no one is ever going to see your site because very few people have the time or patience to scroll through 800 search results. Research shows that people typically won’t even scroll past 4 or 5 search results, let alone 800.

Can you grasp the importance of internet marketing for any business? If you are new to the internet marketing phenomenon and don’t know exactly where to start, there are many great programs or systems online that walk you through every aspect of marketing your online business. A lot of these systems were created by online entrepreneurs who have spent thousands of their own dollars trying to figure it all out over the years and finally DID. Their sacrifices have made it easier for newbies to become successful at their own online home based business. If you are new to running your own home based business, I recommend you find a great system (do your research, read reviews, ask questions in forums) and start marketing your home business from there. Don’t waste the time and money that so many of us have in going it alone, without a proven system, as it will just set you back further and hinder your progress.