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A Lack of Leads Will Starve Your Network Marketing Business

November 26th, 2020

Leads. As a Network Marketing rep, your business lives and dies by the number of leads you have. Not only must you have a constant supply of pre-interested leads, you must have a marketing system and sales funnel that converts those leads into $$$. Once you have an effective marketing system in place, your company, your products, and your compensation plan no longer matter. The numbers will take care of themselves as long as you have the aforementioned prerequisites. My mentor put it best when he resolutely declared the three things you must have in place to be successful with a network marketing business. He said you must have 1) A way to generate traffic, 2) a way to convert that traffic into leads, and 3) a repeatable system for closing prospects into your business over the telephone. This article explains why having an adequate supply of leads is beneficial for your network marketing business, and why your business is doomed to failure without it.

One of the main reasons that most network marketers fail (or rather quit) at their business is because they do not have an adequate supply of new leads coming in on a daily basis. (By the way, an adequate supply of new leads is 25 or more people opting in to your autoresponder, sending you email directly, or leaving you voicemail requesting more information about either your primary business or one of your funded proposal products every single day. More on this later.) Their entire business plan centers around prospecting friends, family, co-workers and strangers that they come across on a daily basis, and that’s it. They do not even understand what industry they are in. Mike Dillard said it best on page 37 of Magnetic Sponsoring, when he said “this is an industry of marketing and promotion, pursued by people who have no idea how to market or promote.” That was exactly who I was before I learned the principles of Attraction Marketing. I’m going to paint a little scenario for you that may sound familiar to you if the start of your network marketing career was anything like mine.

The novice network marketer, someone who is new to the industry, usually does exactly what they are told by their sponsor and upline leaders in their particular company. The first thing we are usually instructed to do by our new sponsors is to make a list, usually of at least 100 names, of our closest friends, family, co-workers, co-worshippers, old classmates, old teachers and the people with whom we do business, like our doctor, dry cleaner, our mechanic, plumber, and the lady who scans our groceries at the grocery store. Once our list is populated we are told to immediately chase down these people over the telephone and use one of several interest piquing questions to determine their interest in joining our network marketing business. Questions such as, “If the money was right and if it would fit into your time schedule, would you be open to a business opportunity?” or “I just found something that makes perfect sense to me, can I show you?” It is at this point that we have just turned our friends and family into prospects ($) and we have gone from being simply their friend to a friend/prospector. If they show any interest, then our job is to either meet with them one-on-one, invite them to an in-home presentation, or invite them to a hotel meeting with a roomful of strangers, and a well-dressed, well spoken individual in front of the room with a whiteboard. At the end of the presentation (regardless of the format) the next step is to determine whether they’re in, out, or on the fence (i.e. they have objections) by asking a series of leading questions such as: “Based on what you see, do you see an opportunity?” or “Are you in or out?” or “What did you like most about what you just saw?” or “Are you a 1, a 2, or a 3?” or “Are you ready to get started?” If they’re ready to get started, you’re jacked out of your mind! If they’re not interested, or have some objections, however, that’s where the discomfort starts to set in for us, as we start to try to uncover and answer their objections, or we bring our upline over to do so. This is the point where we change from friend/prospector into friend/salesperson and in our mind our friend/family member/prospect turns into someone to whom we have to figure out the “magic words” to say in order to get them to sign up. In reality, many times our friends will go through the whole process with us even though they have absolutely no intention of joining our business, just to get us off their backs. At the end of the presentation, instead of telling us “no” they will just start to raise objection after objection, or ask question after question. This is usually for one of three reasons. It could be because they don’t know how to say no, or they think a “no” would hurt our feelings, or they want to hide the fact that they don’t have the money to enroll. The evening usually ends with an “I’ll have to think about it” instead of either a yes or no. Then for the next couple of weeks we play the followup game. If we’re persistent with our followup game, and if they still don’t want to tell us no, they start to avoid us. Lather, rinse, repeat.

If the above scenario is familiar, then most likely you are spending the early part of your network marketing career struggling as I used to. If you are anything like I was, you probably have mixed emotions about your business. You know that network marketing works because you see all these average people in your company being recognized for advancing through the lucrative pay plan. You know that they are no smarter, no more professional, and no more determined than you are. You know that if they can do it, you can do it as well, if you could just learn the right system, and get a presentation in front of the right people. You know in your heart that there has to be a better way than this, burning all your gas going back and forth to the hotel meeting to meet one by one with friend after friend after friend who tells you no, or that they have to think about it, or they start avoiding you altogether. You truly believe that your success in a business that is capable of paying you more than the salary of the CEO of a Fortune 500 company should not depend on whether or not your friends and family join you or support you. Let me repeat that.

Do You Need Your Own Home Based Information Products Marketing Business

November 3rd, 2020

Do you really need your own Home Based Information Products Marketing Business?

Hey, if you are among the super rich like Bill Gates or Warren Buffet, or if you are a celebrity like Charlie Sheen or Ashton Kutcher, you probably don’t need your own home based business in order to survive.

Yes, even though poor Charlie was fired from Two and a Half Men, he was very well paid for a long time at about 2 million dollars per episode and probably has a few bucks tucked away for a rainy day. And how about Charlie Sheen’s replacement, Ashton Kutcher? At a reported salary of 700,000 dollars per episode plus incentives, I don’t think he needs a home based business in order to stay afloat.

So, if you are a celebrity or among the super rich, you probably don’t need to start your own home based information marketing business.

But, how about the rest of us?

I believe we should all be starting and building our own home based information products marketing business. Even if we have a good job right now. Even if you start it just as a sideline to earn extra money.

In this terrible economy, and even before the economy tanked, millions of people found out that a good job can disappear in a minute like a puff of smoke. I found that out myself three times in my career.

Wouldn’t you rather be prepared for that, by having your own home based business to fall back on if you need to?

Maybe the job you have now isn’t so good, or you really don’t like it and you would love to have the freedom to just say goodbye and go do your own thing.

Or, you might be retired, or soon-to-be-retired, and you are wondering how you are going to supplement your meager Social Security Checks.

A good home based information products marketing business can help you do all of that. That’s why I believe you do need your own home based information marketing business.

Millions of people dream about starting their own home based business. Are you one of those millions? It’s great if you are, but please don’t be like many of the dreamers who either chase after every new “opportunity” and never really succeed, or dream and dream, but never start. Or, they do start some kind of home business and then give up too soon. Success doesn’t come as fast as they expected so they lose hope, or don’t know what to do next.

If you dream of having your own home business, you can finally start a legitimate home business that has the best chance of being successful.

Why wait any longer?

Imagine being able to focus on one good home based business, information products marketing, so you can stop wasting your time and money trying out every new “opportunity” that sounds good. Imagine starting your own info-products marketing home based business and becoming successful in it.

You may be asking “Can I Be Successful With My Own Home Based Information Products Marketing Business?”

I believe you can! But, you have to do it. I can’t do it for you. All I can do is help you along the way with articles like this, and to ask you take a look at the many information products marketing related websites and blogs on the internet. Just do a Google search, for example, using the search term “information products marketing home based business”. Review the information provided by the websites that result from your search and then get started.

Just listen to a few examples of people very much like you who started with little or nothing and earned a good part-time income, or even mega-bucks marketing information:

I’m a prime example as someone who moonlighted and made some nice part-time extra income with information marketing. I was working for a division of a medium-sized company as their Marketing Manager. I decided I had to do something on the side so I could eventually get out of the corporate rat race.

One of the things I enjoyed doing in my spare time was painting with oil paints or acrylic paint. Over the years, I had found several good ways to save money on art and craft supplies and decided to help other artists and craftspeople do the same. So I wrote and self-published a little 32 page booklet titled “How To Save Up To 60 Percent On Art And Craft Supplies”. It cost me 50 cents to print and I sold it for 5 dollars. During a few years I sold almost 8,000 copies and earned 39,213 dollars in revenue. I’m no Charlie Sheen or Ashton Kutcher, so I really enjoyed the extra money.

A classic example of someone who earned a fortune in information marketing (a lot more than I made) is Joe Karbo. Joe was one of the people who inspired me to start my own information marketing side business.

Joe was facing bankruptcy when he lost his high paying job. He talked to several attorneys to see how he could avoid a bankruptcy. In the process he learned how to negotiate with his creditors and decided to write a book, “The Power of Money Management”, which he sold using direct response ads in local newspapers and magazines in the Southern California area. The book was a success overnight and Joe avoided bankruptcy.

Later, during the mid 70’s, he wrote another book in only six weeks that has become an American Classic…”The Lazy Man’s Way to Riches”. He sold almost three million copies at 10 dollars each. I bought a copy and I loved it.

Ted Nicholas, another information marketing millionaire, tells the story of Matt Furry. Matt is someone who followed Ted’s example. Matt began his Internet business in 1995. He was 50,000 dollars in debt. He had to scrape together 317 dollars to buy one of Ted’s home-study courses. Ted used the headline “You a Millionaire Writer?” in his ad for the course, which intrigued Matt enough to buy it.

Ted says that so far, Matt has sold an amazing 30 million dollars worth of information products on the Internet. Ted describes Matt’s company as lean and mean with no employees and no debt. Wow! That inspires me. How about you?

Dan Kennedy, a small business marketing expert, tells the story of someone he knows who runs a 750 thousand dollars a year information business literally off of a kitchen table, just selling information to pot-bellied pig owners. How’s that for a niche that sure doesn’t sound like it could support that level of business?

Tim Kerber, a membership site expert, uses one of his “student’s” experience as a case study of what can be done with information marketing membership sites. His student is Carrie Wilkerson. Carrie is a mom who started her business with no online experience and a 3-week-old baby on her arm. Carrie is now considered an expert in her own right, is a popular public speaker, has 10,000 people on her list of prospects and customers, and was reported to be on track to make six figures in her first year. And she did all this in less than a year.

I could go on forever with information marketing success story after success story. I love being inspired by others who have done it. But, this is enough for you to get the idea. Even though I know, and you know, these results aren’t typical, you can see that with some degree of skills and abilities, a good work ethic, focus, persistence, and action, success is possible.

5 Tips For Starting Your Own Internet Network Marketing Business

October 27th, 2020

It’s powerful. It effective. It can explode your business. So what is an internet network marketing business anyways? The name internet network marketing is a a combination of two industries – internet marketing, a term used for marketing a product or business on the internet and network marketing, a term used for marketing a product or opportunity using word-of-mouth.

If you have been in network marketing for any length of time you have probably had someone in your upline tell you that there is no possible way to build a successful network marketing business online and that they only way to do it is to make a list of everyone you know on planet earth, call them and offer them the chance to partner with you in your business opportunity. Well this is one way to do it but doing it this way also limits your access to pool of resources that can help you build your network marketing business faster and with less rejection if you know how to do it properly!

Now we all know that social media is HOT, HOT, HOT!! I mean smoking HOT! You may be wondering if you can actually build your network marketing business on the internet when all you’ve ever been taught was how to take to your warm market and pass out fliers at the mall.

Well, I am going to show you what it takes to start succeeding in your internet network marketing business, how to do it right, and how to utilize the internet to ATTRACT people who already know about network marketing, want to the the best at it, understand the power of it and are willing to work for it.

Ask yourself this question…Isn’t the best person to recruit into your network marketing business someone who WANTS to succeed?

5 Steps For Starting Your Internet Network Marketing Business

1. Set Up a Blog!

This is the hub, your headquarters online. This is where you craft and distribute all of the content you create online. I highly recommend you use a self-hosted WordPress blog. Why? With a WordPress blog you own your content and since you are in business for yourself don’t you think you should own your own content? I mean you can get a free blogger or blog BUT this means that they can remove your content if you violate any of their terms or policies.

So if you are a serious internet network marketer the best move is to get a domain name from sites like and set up hosting through a webhosting service such as hostgator. It is inexpensive, it’s professional and it is customizable. You can build your blog anyway you like.

A blog is the very best way to get found on Google and the other search engines, it’s the best way to build an interactive community of people who share similar interest and it is easy to integrate with social media which can make your blog VIRAL for even more traffic.

2. Create Quality Content

What do want to learn as a network marketing building your business online? What challenges do you face getting traffic, generating leads or making sales? What strategies and tips have you learned that you know other marketers would love to get their hands on so they can start seeing the results they want? If you can stay in tune to what people need to know and the solutions they are looking for you will become a valuable asset not only to your business but to others as well.

For example, one of the biggest challenges in building an internet network marketing business is how to generate leads. Learn about how to overcome the lack of leads and share what you learn on your blog. By helping other marketers solve this issue you are becoming an authority on the topic and you will begin to ATTRACT people to you who want to learn from you and possibly partner with you in business.

3. Drive Traffic To Your Content

So what do you do with the quality content you create. You SHARE it! Use social media, forums, and other sites to drive traffic to your blog. You can share your links on Facebook, Twitter, social bookmarking sites such a StumbleUpon and Delicious. Start following people within your niche that share your same interests so you can start driving them to your site.

4. Build Your Mailing List

Use autoresponder software, such as AWeber or iContact, to start generating leads for your business. When a person takes the time to put their contact details in to your opt-in box, then you know that they want to learn more (or maybe they just want that free gift). You can continue to send them follow-up emails, tips, and training through your autoresponder to build relationship with them. Take a look at the layout of my blog to see how many opportunities my readers have to opt in to my mailing list if they are interested in learning more about internet network marketing. By building a substantial list you have the chance to recruit people into your business as you continue to build trust with them.

5. Be Consistent

Maybe the most important of them all -BE CONSISTENT. So many times people quit before they really breakthrough in their internet network marketing business because they are not consistent in their daily marketing routine. They don’t see the massive results they expect or “see” others getting so they give up too quickly. When you are consistent you are dedicated to the entire process of building a successful business online, that means that it takes time, hard work and simple implementation. Building an internet network marketing business is not easy but it is simple. Stay the course and the rewards will be more than you could have ever imagined!

What Is Your Biggest Fear to Start Network Marketing Business

October 16th, 2020

Network marketing business is the perfect business model for the 21st century as recommended by Robert T Kiyosaki and Donald Trump in his latest book, The Business of the 21st Century. The advantages that I see in direct selling business is low investment business, training and the power of leverage and teamwork. If you have zero business skills, network marketing is the great place to learn about building a business at low investment. If you build a business on your own efforts, you will need to hire a business mentor, coach or consultant and not to mention the capital cost and the administration works. Why people have fear to start network marketing business? Here are some reasons for the biggest fear that stop people from starting the business.

1. Fear of Being Scammed

If you have thoughts of being scammed online, you never get into the business. Network marketing business that has tangible products are not a scam business. Do the research that the business is solid, in growth phase and perhaps you know the founder behind the direct selling company. The most important is you join the network marketing team and upline that care about you and your success.

2. Fear of Marketing, No Skills

People have seen hard-line HITLER marketers in direct selling business. They told me that they had fear of selling. What kind of business on earth that doesn’t involve marketing? What we can do is to learn and to improve communication skills. I’m learning tricks and tips on how to answer the most common objections that people have in mind. You can use social media marketing and learn attraction marketing technique so you will be a likeable attractive marketer.

3. Too Expensive, No Money

Every day you spend money. You are likely to spend $4-10 a day without giving much thought. What if you can redirect this little amount every day for your investment in direct selling business. You know that this business is the most rewarding business. What kind of business that can give you multifold returns in the long-term if you keep investing $ 100-200 per month? What do yo mean by expensive? If you see the product values and you compare them with products from supermarkets or pharmacies, it is true they are slightly more expensive, but qualities are different. See the business values and what you get in returns from your investment. Do you get the marketing system, marketing resources and training from the direct selling company for your own marketing purpose?

4. No Time to Do The Business, Too Busy

The ultimate goal to do network marketing is TIME FREEDOM. If you’re too bus right now, do you have a plan to change your situation? Would you spare five to ten hours per day to do your so you can change your situation in the future?

Only you know the answer. Will you change your current situation? Will you learn to overcome your fear in network marketing and to take courage to learn the business? There’s no reason of being fearful if you are willing to learn the skills. You are not only learning the skills but you develop yourself to be a better person with better financial situation.

Internet Marketing Business

September 27th, 2020

What is an Internet marketing business strategy?

First you need to open your mind to the enormous possibilities of the marketing world. At some point, you may find some things too complicated for you in the beginning. However, your questions and pieces of knowledge will all fall into place and will further help you understand this systematic way of marketing as you take action and put into practice what you learn.

As an Internet marketing business you will be joining together all the aspects of creativity, technicality, advertisement, sales and product development.

With its inexpensive cost, Internet marketing has also enabled businesses to save on their means of reaching their target market or audience.
Internet marketing businesses measure their statistics in a much easier and inexpensive way.
An Internet marketing business brings many advantages of incurring minimal costs in starting up a business – including cheaper advertising options, a global marketplace, becoming your own boss, promoting services and/or products that you are passionate about and profiting from these passions along the way.

Though there are many benefits from online marketing, it does come with its own share of time and investments. You must understand that this process will not let you rake in a lot of cash quickly. Your time, diligence, persistence and passion for learning more are very important in your success in marketing your business online.

– Technology changes and the industry evolves rapidly, making any “autopilot system” that is supposed to generate cash not a real possibility.

– Competition will always be around so if you do not keep yourself informed and you do not work hard, find your uniqueness and get noticed with your magnetic marketing message. You have to make an impact! Work continuously. You can be sure that one of your competitors is out there doing so.

You will need to be flexible and continue the process of learning new strategies and trends in order to keep up with your competition.

Now that you know some of the good and sometime unpleasant parts that come with an Internet marketing business, you need to look at what marketing methods, and strategies,to use in order to promote your services and products online.

Such as:

Affiliate marketing
Article marketing
E-mail marketing
Blog marketing
Pay per click ads or PPC
Search engine optimization or SEO
Pop-up ads
Banner ads
Social media marketing
Mobile marketing

Each of these online marketing methods have strategies to reach a target market and will produce varying results based on your goal, marketing pitch and relationship with your prospects and customers. Whether you are going to market your own site or choose to get involved in affiliate marketing, you are most likely going to use a couple of these methods at various times. Remember, what you earn in this industry is always proportionate to all the effort and time you have invested in developing your site.

You will need to learn which of the marketing methods will work for your business and ideas. Get to know what each does, how it works, and why it could be effective for what you want in your business.

Now think about this… You can drop the same moneymaking system in front of two people. One person will take the system and go on to amass a huge fortune. The other person will claim the system doesn’t work – and he might even go broke trying.

I’m not making this up. Look around the marketing forums and you’ll discover people who’ve been trying to make money for years. Then you’ll find others who are brand new to the game and already in profit. Sometimes these people are using the exact same strategy – yet one fails and one succeeds!

An Introduction To The Information Marketing Business

June 2nd, 2020

What is Information Marketing?

Information Marketing is the creation, promotion and the selling of information based products that is created once and sold many times.

Information Marketing is about identifying a responsive and hungry market or group of people who have high interest in a particular subject or topic with a strong demand for information; packaging an information product in a suitable format–with the purpose of educating these set of people–and devising ways and methods to sell and deliver the products.

Why Start an Information Marketing Business?

What’s in it for you if you start an information marketing business? And why should you choose this business over many other business models? There are astounding answers to these questions.

• The profit far exceeds work
In the Information Marketing business world, you do the work once and get paid many times because the marketing system that is set-up generates money for you on auto-pilot.

• Easy to learn and operate
Information Marketers do not need to have talent, expertise or any remarkable gift to begin (But having these skills makes work easier for you as it shorten the time needed to learn them). You also determine the amount of time you spend running the business.

• Establish your credibility faster
Your subscribers will always buy more from you if you provide them with quality products. They will be interested in buying other products from you (after buying the first time) once you establish your credibility–by providing quality products–on the topic you have chosen.

Benefits of Information Marketing

The benefits of running an information marketing business are numerous. If you are about giving up on the idea that this is not for you, consider the benefits inherent in this business such as:

• Flexibility
Everything that is needed to start an information marketing business can be learned in few months–or weeks if the resources are available–and you can begin to make money after six months.

• Low start-up cost
The cost of start-up is relatively low. You don’t have to be a millionaire before you can start an information marketing business neither do you have to be a petroleum tycoon. Since the inventory cost very little or cost next to nothing, you make more money selling more of your information products.

• Profit Potential is Huge
You can make hundreds of dollars doing this business alone. An example is the Information Marketing Organisation with a large database of credible info-marketers. The general rule of thumb is the more money you invest in the business, the more you make from it.

• You can work from Home
One of the interesting thing about this business is that it can be operated from you home as long as there is computer and internet connection. The freedom this brings gives you more time to spend with your family and loved ones.

What is Needed For Running an Information Marketing Business?

To run an Info-Marketing business, you must have in place necessary skills–or learn them–to operate it successfully. There are many skills you can learn when starting-out. I have outline some of the things you will need to start.

• Idea or expert knowledge
If you are knowledgeable or have expert skills in a particular topic or subject, chances are that other people are interested in that topic too. This opens an avenue for you to easily make money with your topic of interest. But if you do not have any experience or knowledge, don’t panic! What you need to do is identify the problems people are having. Make research on how to solve the problem and package the solution in suitable format and offer it to them.

• Video/audio program and/or Word processor
You need a word processor program like Microsoft Word (preferable) or notepad to type up your documents. You will also need a software to record your audio files or videos if you choose to offer video and audio equivalent of your products.

• Portable documents format converter
The best–and most popular–format for eBooks now is the portable documents format. It is the most widely used format for eBooks on internet. Many information marketers have used it successfully. You should follow suit. There are paid and free versions available on the internet. You can choose between the free or paid options depending on your budget.

• Ftp program
You need to make use of ftp program to upload your files and documents to the internet. You can download free ftp programs on the net. Try searching through Google and choose the one that you like. But if you want the paid one, you can get it from the internet too.

• Download page
This is where people will download your products after they have paid for it. It can be on a website you have created or a third-party website that offers you bandwidth and space to upload your files to.

How to Profit from Information Marketing

There are so many ways to make money from information marketing especially now that readers are reading increasingly more content on the internet and turning to cyberspace whenever they need information on anything at all.

That is why information marketing offers such an interesting business opportunity for writers an non-writers alike.

Ten Critical Questions You Must Ask When Searching For A Legitimate Network Marketing Business

March 23rd, 2020

So you’ve decided to start a home based business, but you are not sure if the network marketing company you want to join is right for you. Everything you have heard about them is “TOPS”. But you’re getting all of your information from the company’s independent associates and the up-line. Every time you get on a conference call, the information they provide sounds great. The presenter say everyone is making tons of money, going on trips all the time, driving expensive cars, and living in mansions. Who wouldn’t want to be part of all that success? They talk about the company, the product, and the opportunity. And then, it’s decision time. All of the excitement gets your adrenalin pumping and you’re ready to jump in. But you decide to be cautious, and do a little research on your own. After you arrive home, and its just you and the mirror, you have second thoughts. “Can I really do this business?”, you ask yourself. “What happens if I can’t get anyone to join?” “Is this one of the legitimate home based business opportunities? Or is this another MLM company that feeds off of people like me?” All of sudden, you are not confident as as you were on the opportunity call. Don’t feel bad because you’re not alone.

Tens of thousands of North Americans decide to start a home based business every year. And many of them opt for a network marketing opportunity. But the facts remain the same, whether it is a traditional business venture, or an MLM opportunity, most new home based businesses aren’t successful. Why? Its a combination of poor or no research, bad business planning, and unrealistic income expectations.

When a person enters the network marketing arena, it usually goes something like this. A friend invites them to an opportunity meeting or to listen in on a opportunity call. When they do so, They usually get caught up in all the hype, and before they can say “What am I getting myself into?”, they have brought into a business, and joined a company they really know nothing about. It happens all to frequently; from hotel conference rooms to private homes, to conference calls, thousands of people join business opportunities every week.

Most of these new business owners never get their business off the ground. And if they do, most never turn a profit. Why? The main reason is that most people aren’t ready to start their own business. They weren’t looking to start a new business in the first place; usually someone else convinced them to do so.

But there are some people who are ready, and are looking to get started with a business opportunity. And you may be one of them. If so, you probably already have the passion and the drive to make it happen.You probably have the investment money to get it started. And you probably have the money to sustain yourself and your family while you build your business. You are ready. You have researched a number of MLM and network marketing companies that peak your business interest. And now its time to put them to the test. Here are ten questions you must ask before going into business with a MLM or network marketing company:

1. Is the company solid? Financially, and Ethically.

A. How long have they been in business and what is their financial situation? There are hundreds, if not thousands of new business opportunities that have popped up in the last ten years. It is a good rule of thumb that if a business has been around for 5 years, they should be making a profit.

B. Are there a lot of complaints with the BBB, or your State Attorney General’s office? If a company has more than a few complaints, that should trigger a yellow (caution) flag.

2. Is there a real need in the marketplace for their service or products?

A. What percentage of people need the product or service? If your product or service is only needed by a small percentage of people, then you will have a difficult time marketing it.

B. What percentage of people want the product or service? If everyone wants it, or could use it, but very few know its available, then you might have a gold mine. Still, you will have to get the word out; and that’s where the company will be counting on you. There must be a balance between ‘needs’ and ‘wants’, or supply and demand, for a product to be successful in the marketplace.

3. Does their product or service support itself without offering the business opportunity?

A. In other words, is the product affordable or is it overpriced? Many companies offer inflated prices on their products or services, making it difficult to sell. Often times this leads the associates selling the business opportunity, instead of offering the products. Beware of companies that offer extremely low commissions when you make a sale on the product side, but give huge bonuses when you recruit someone into the business.

B. Is the product or service exclusive to network marketing or can you get it anywhere? If a potential customer can get your product just about anywhere, it will be that much harder for you to make a profit and you will need to be able to convince your potential customer that what you have is better than the rest.

4. Do they have a real internet presence?

A. Can your prospects purchase the product from you online? This is a must in 21st century network marketing. Building a client base will still require human interaction, but when your customer is ready f to make another purchase, this is the easiest, and safest, way to provide them with immediate access to your product(s).

B. Is the company new to the internet? Do they have a proven track record? This is important to your success when it comes time to make the sale, or recruit an associate. A good company will always have an IT department with web developers that keep the content current.

5. Can you recruit online?

A. Can you manage your down-line online? It is vital to your business to be able to track your sales to the penny. Many companies only provide BPV, or product volume, etc. But you want to have daily access to gauge your sales volume in dollars and cents. This also pertains to your down-line. You should have the potential to send broadcast messages and thing of this sort. It will be a very important for communication with your organization.

6. After the initial investment, how much money can you expect to invest before you see a check? One of the advantages in going into business with a MLM or network marketing company is supposed to be the low initial investment. Combined with the potential for quick income, these to items are essential in building a successful business. Its called ROI (Return on Investment). The faster you receive it, the greater potential you have of growing you business. The bottom line is if you don’t see yourself drawing a commission within 90 days of starting you business, then another caution flag should go up.

7. How fast and how often do they pay commissions?

A. Are checks distributed once a month, once a week, or once a day? Many years ago, MLM companies only cut checks at the end of the month. Today, that’s hardly acceptable. Today, money moves a lot quicker then it use to. And it has to in network marketing. Getting your commissions to you as quickly as possible is vital so that you will have money to sustain your business.

B. Are checks direct deposited? Point blank; this is a must.

8. Is there a real potential for override income?

A. If you are at least one level above your recruit, are you entitled to override income? Some companies expect you and your organization to produce a certain amount of volume, or meet certain monthly quotas, before you can receive override income from your downline. Generally, a good rule is to find a company that offers over-rides; if you recruit someone and they are at least one level below you, you should be entitled to overrides from them and their organization.

9. Is there potential for real residual income?

A. If your customer continues to buy the product or service, do you get monthly commissions? Residual income means you get paid, as long as the customer you introduced to the company, continues to purchase the service or products. This is a no-brainer and real way to build wealth in network marketing.

10. Is there real training?

A. When you join a MLM company, more than likely, they will encourage you to make your list by going after your warm market. Your warm market is your relatives, friends, neighbors, and co-workers. They will encourage you to have a home meeting, bring your guests to the weekly hotel meeting, or invite them on a conference call. That is all good for generating a quick return on your investment while you are learning the business. But what happens if and when the list drys up? What happens if the person who recruited you drops out of the business? Are your up-line folks accessible? Are there company sponsored training and events?

B. Is there training that teaches you how to really tap into 21st century internet marketing? Today the internet is the engine that drives network marketing. Billions of dollars are earned in network marketing utilizing the world wide web. When you decide on your business, make sure that your recruiter has a plan that will position you so that you will be noticed on-line. Make sure that it includes training that will teach you how to target your market and drive traffic to your website. This is the single most important lesson that you will have to learn to ensure you are successful with your new business.

So here you have it. The ten questions that must be asked to determine if the company your are interested in offers a legitimate home based business opportunity. You want a company that will assist you in laying the foundation for real success. If that company provides good, concrete answers to these questions, then it’s a good bet that going into business with them will be beneficial. Researching to find the right company and network marketing business to join could very well be the most rewarding time you will invest in your future.

Marketing, Promoting and Advertising Your Business

February 28th, 2020

One thing that goes without saying in today’s business world, is that regardless of the nature of your home based business, a website is an absolute MUST. Whether you have a product or service to sell, whether local or global, your business will go nowhere fast if you don’t have an online presence. If you need internet marketing help, you’ve landed on the right article. I’ll give you some home based business marketing ideas that will help you promote your business successfully.

The first step is choosing a domain name and getting it registered. You can build your own website (if you have the time) and host it yourself or you can have everything done by another company (if you have the money). Either way, you have many options and tools at your disposal that can align with your business plan and budget. Also note that you can still start your own home based business even if you don’t have a product or service to sell. There are thousands of individuals and companies that have products you can sell for them while earning a commission, called affiliate marketing.

Of the many business marketing strategies known to man, internet marketing is, hands down, the best strategy to use for promoting a home based business as it is the cheapest method and has the potential for reaching millions of people all over the globe. Driving traffic to your site through online resources is like killing two birds with one stone. You can tackle print advertising by writing articles and publishing them to directories and ezines and by submitting ads to the many available (and most of them free) classified ad sites. Online media advertising encompasses writing press releases and distributing them to press release sites. One of the biggest and most popular online advertising trends today is via social media advertising through sites such as Twitter, Facebook, and LinkedIn where you build relationships with your customers. Forums and communities are also great ways to build relationships which helps promote your home based business in the long run. Simply Google your market or industry with the word ‘forum’ or ‘community’ behind it and search for one or two that seem to be the best fit for you.

All of these methods of online advertising contribute to search engine optimization (SEO), which is to say improving your online visibility and escalating in the search engines like Google, Yahoo and Bing. Your goal is to claim the #1 spot in the organic search results (the results on the left, not the right side which are paid ads). This is where your traffic will come from. If you are 800 in the list of search results, no one is ever going to see your site because very few people have the time or patience to scroll through 800 search results. Research shows that people typically won’t even scroll past 4 or 5 search results, let alone 800.

Can you grasp the importance of internet marketing for any business? If you are new to the internet marketing phenomenon and don’t know exactly where to start, there are many great programs or systems online that walk you through every aspect of marketing your online business. A lot of these systems were created by online entrepreneurs who have spent thousands of their own dollars trying to figure it all out over the years and finally DID. Their sacrifices have made it easier for newbies to become successful at their own online home based business. If you are new to running your own home based business, I recommend you find a great system (do your research, read reviews, ask questions in forums) and start marketing your home business from there. Don’t waste the time and money that so many of us have in going it alone, without a proven system, as it will just set you back further and hinder your progress.